Chinese Shark Fin Sales Cut in Half after Yao Ming plays central role in raising awareness

China had recently become the number 1 market for sales in shark fins due the increase in wealth and the cultural connotation with status in society. However the actual awareness amongst Chinese about what they were actually eating was very low. According to a survey carried out by WildAid, 85% said that after knowing the implications of eating shark fins, they no longer wished to participate in the trade.

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