As of May 22, the distribution rights for all products have been transferred from the until now distributor MaxSea Norway AS to Furuno Norway AS. At the same time, two of MaxSea Norway’s three employees are transferred to Furuno Norway, while the third will continue to develop MaxSea Norway for other products and markets under a new name.
MaxSea has recently launched a new version of its navigation system called MaxSea TimeZero, which offers full integration with Furuno’s existing products (radar, fish finders). The rapprochement is therefore quite natural, and will provide clear synergies that will benefit both customers and MaxSea/Furuno partners.
Customers will have access to complete high-tech systems from one supplier integrating all together fishing plotter, weather data, sounder, radar, AIS, engine information, etc. In addition to new features and a very user-friendly interface, the new MaxSea TimeZero also has a built-in 3D mapping database of the seabed in all relevant areas of fishing activity, based on an extensive database that users have collected and shared over several years. All products will be distributed through the established network of dealers all along the Norwegian coast.
Furuno Norway AS is a sales and service organization that provides navigation, communication and fish finding equipment to the Norwegian, Russian and Brazilian shipyards and shipowners. Furuno Norway AS has office in Ålesund, and branch offices in Bergen and Oslo. Furuno Norway currently has 31 employees.
MaxSea International is the world’s largest supplier of PC-based marine charting systems with more than 50.000 systems delivered worldwide. In Norway, MaxSea mapping systems are installed on board more than 2.200 vessels. MaxSea International is headquartered in France with offices in Spain and the United States and national distributors worldwide. MaxSea International presently has 60 employees.
MaxSea International warmly welcomes its new distributor!
We’re happy to share with you this great testimonial from Brimrun, our national distributor in Iceland. They explain how they designed a MaxSea TimeZero training course in order to face the complexity of MaxSea user profiles in this country.
Icelandic skippers have been using MaxSea navigation systems since the early days of the MaxSea company. The latest product, MaxSea TimeZero, comes with great many new features and opens up a whole range of new possibilities, aiming at more efficiency and productivity. The captains are as well able to adjust the system to their own preferences and needs, to a much greater extent than is generally expected of navigation systems of this kind on the market.
Demand for the TimeZero system in Iceland is high and such is the enthusiasm by the captains for learning to utilise and take advantage of this new ground breaking system, that Brimrun, Furuno and MaxSea’s national distributor in Iceland, has created for them a special MaxSea TimeZero training course.
It runs for 8 hours, takes place at Brimrun´s premises in Reykjavik. Most skippers enlist for the course when purchasing the TimeZero system. The outcome has been very positive and it can be said without any exaggeration that everyone who has attended the course so far appreciates it and has found it well worth the while. Brimrun is scheduling courses for several months ahead to meet the wishes of the many individuals, who come from various places all around the country.
The training course is a “basic” TimeZero course and therefor a mixture of captains from the very different ships can attend it together. Next to each other may be sitting the captain of a purse seiner and the owner of the smallest small boat or the captain on a long liner etc., without any conflicting wishes and expectations.
Brimrun believes that the overall investment taken in the training course is worth the efforts, including the establishing of the class room, purchase of computers and preparing extensive training material. This can be concluded by the high number of participants attending the course and their appreciation of it.
The company: Brimrún
Brimrun was established in the year 1992. Since the beginning the main purpose of the company has been to be The National Distributor for Furuno in Iceland. As such, the company operates mainly in the maritime market, more precisely the sector for navigational, fish finding and communicational equipment. Brimrun´s customers have all kinds of vessels, from the conventional small fishing and pleasure boats to the biggest of modern multipurpose fishing vessels and cargo ships. The company’s location is in Reykjavík, the capital city of Iceland. At the beginning, there were 5 people working for Brimrun, today they are 12. Several years ago, Brimrun established an outlet in the town of Akureyri, in the north of the country.
The number of ships and boats in Iceland has decreased considerably over these 20 years as a consequence of fishing quotas being cut by the Icelandic Ministry of Fisheries. This has been considered necessary to prevent overfishing. However, for the last two years, the situation has changed and the most important fish stock, cod, is gaining strength and the quotas are growing back. This trend will eventually result in an increase in investments and a growing number of ships and boats in Iceland.
A couple of years ago, Brimrun became the National Distributor for MaxSea in Iceland. The MaxSea name is very well known and established in the country. For navigational and chart systems, MaxSea holds the biggest market share by far. A skipper will not be found in the country who does not know what MaxSea is and what it stands for. Brimrun is very proud to be an agent for MaxSea and a part of its global network.
Several Icelandic fishing companies have expanded their business and established outlets and daughter companies overseas. For them it is important to have, not only reliable equipment but also service for it. Such service is now available to Brimrun´s customers through the MaxSea network.
Thank you very much for this enthousiastic testimonial, all our distributors are more than welcome to send theirs to firstname.lastname@example.org, we look forward to hearing from you!